the problem

Gianfranco and Joseph Ricciardella had done the hard part already. They had a genuine product: organic, single origin, cold extracted within twelve hours of harvest, sourced directly from growers in Puglia through a family friend who knew exactly who to trust.

What they didn't have was a way to sell it. Every single order needed a conversation. A message, a phone call, working out postage by hand. Which meant the business could only ever grow as fast as one man could answer his phone.

the approach

I treated it as a shop first and a brand site second. Beautiful photography matters enormously for olive oil, but not if it delays somebody finding the buy button.

Buying premium imported oil online takes a leap of faith, so the proof had to come early. The four claims that actually separate this from supermarket oil, product of Italy, organic, cold extracted, 600 to 950 mg/kg polyphenols, sit directly under the hero, before you've scrolled once.

The decision I care most about is the shipping. It would have been faster to charge a flat rate and absorb the difference. Instead I built the real carrier rates into weight brackets, so the number at checkout is what it genuinely costs to send. No nasty surprise at the last step, and no margin quietly disappearing on heavy orders.

the solution

A full storefront built on Webflow Ecommerce. The catalogue runs on the CMS, so new flavours go up without touching the layout, and the ones that aren't ready yet carry a "coming soon" ribbon instead of a dead link, which turns an empty shelf into a reason to come back.

Each product page carries a proper spec table: origin, blend, polyphenol count, extraction method, and what to eat it with. That's the information a serious buyer wants and most food sites bury.

Checkout runs through Stripe. Weight-based shipping does the maths. And Joseph adds his own products, prices and photos. He's been doing it himself since launch.

the problem

A cognitive behavioural therapist with a strong record: a Master's from Columbia and a Licenciatura from Lisbon, published papers, a book chapter, three languages, and thirty years treating OCD and anxiety disorders.

None of that reached anyone. The writing was never the issue. It was careful and clear and knew exactly who it was talking to. The presentation was doing the damage. People searching for a therapist would find the page, take one look, and quietly keep looking.

the approach

I started by deciding what not to touch. Every word stayed. Rewriting a therapist's copy would have meant losing thirty years of knowing how to say a difficult thing gently.

So the entire job became presentation. A calmer type scale, so a page of text stops feeling like a page of text. A credentials strip immediately under the hero, thirty-plus years, Columbia, Lisbon, three languages, because that's the moment someone decides whether to trust you.

Contacting a therapist is the hardest click on the site, so I made it the easiest one. Three routes on the contact page, call, email and directions, plus tap-to-call on mobile and a line saying a short email is enough. And a crisis notice in the footer of every page, because on a site like this that isn't a nice-to-have.

the solution

Six pages built in Webflow out of components that repeat across the site, so a change to the contact block updates everywhere rather than in six places.

The about page carries the full record: experience, credentials, affiliations and publications, set as a document rather than a wall. Warm neutrals and a teal accent replace the old default blue, and the illustration work on the disorder pages does what a stock photo never could.

Everything the practice needs to change on its own, hours, fees and service descriptions, sits in native editable elements. No code, no waiting on me.